WORKS

Article Development

Neuro Brilliant is a special magazine debuting in January 2020 for special needs families. The magazine shares stories, strategies & solutions that improve family connection and well-being.

Two stories were written for the magazine that will be used in the upcoming  2020 cycle: Caroline's Cart and The Freeman Free Arm

Gary Public Transportation Re-Branding

The re-branding campaign for the Gary Public Transportation Corporation (GPTC). The campaign featured a video (produced and written by Fluid Communications) discussing the role GPTC plays in the overall transportation plan for Northwest Indiana. It was funded by the Department of Natural Resources. 

GPTC also wanted to promote its new rapid bus service, The Broadway Metro Express, which provides express service along the Broadway corridor from Gary, IN to Crown Point, IN. Fluid developed promotional material that will appear in the stations and within buses to promote the service.  

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The Council of Concerns of Women's Physicians (National Medical Association) Annual Raffle

For the last two years The Council of Concerns of Women's Physicians of the National Medical Association has done a fundraising raffle to support the Muriel Petioni Awards Program. The program provide scholarships to young women physicians.  Fluid Communications not only produced the video, but also used email marketing campaigns to distribute information to NMA members and worked with the Brian Culbertson Jazzfest team to provide two tickets for the annual raffle.

SDM Investments and Insurance

SDM Insurance and it's sister company SDM Investments began an aggressive campaign to educate adults about Medicare, the ACA, and retirement planning.  Based on research, we targeted specific markets.

 

SDM Investments targeted women to educate them about the need for financial literacy and planning for their futures. This campaign included video, updated brochures and targeted social media campaigns including Facebook ads, newsletters and community engagement sessions.  The book Drama, Dollars and Dreams helps women identify the issues that keep them financially insecure.

Community Engagement 

We have worked on community engagement projects in Lake County, IN including the Livable Center Plan (Gary) and the Gary International Airport with Jacobsen and Daniels, LLC. Our public engagement outreach includes:

 

  • Social media sites

  • email marketing

  • web landing pages

  • media relations

  • community outreach meetings

  • community analysis research

  • direct mailers

  • flyers

  • community branding

The comprehensive plan is a guideline plan for the future of the unincorporated areas of Lake County, IN.  With more than 10 unincorporated townships, mostly agricultural, the County needed to look toward the future and the development that could shape the look and economic development of the population.

Jacobsen|Daniels (J|D) is a professional consulting services firm specializing in services for the aviation industry.  Fluid Communications worked with J|D to engage the community in understanding the Gary/Chicago International Airport expansion and master plan in 2016 - 17.   

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The inaugural Chicago Women's Money Conference took place on March 31 at the UIC Forum.

The NIA GROUP and Women's Money hosted this FREE interactive and informative event, attendees networked with solution providers, and received ideas and action steps for better personal financial management for them and their families.

 

Fluid Communications assisted with

  • media and community engagement 

  • social media updates

  • marketing support before and after the event to include survey, email and post-engagement communications.

#ChicagoWomensMoney  #thepowerofyourmoney

This event was hosted by the NIA Group in conjunction with the Women's Money Organization.